The mingling of the digital and physical worlds is at the heart of what we at CBE call the Digical experience. For marketers who can master this balance, the result is a kind of digital magic that allows companies of all stripes to not just personalize and perfect customers’ experiences, but to practice the relentless cycle of testing, learning and adapting that has helped so many technology companies find success. #MARKETING #DIGITAL #MARKETERS #MUSTREADBLOG
http://www.forbes.com/…/the-digital-marketing…/…
